The three S’s – efficiency, sociability, and safety – are a solid base for dating internet site. Why does it seem like numerous internet sites tend to be mysteriously missing all of them using their business strategies?
Enter LikeBright, another dating website based in Seattle whose goal is to purge deception from online dating scene. Its a tall purchase, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman are determined to meet up with it. The trio came across while studying at Harvard, and made a decision to receive LikeBright this present year as part of the TechStars, a company that calls alone the “#1 business accelerator in the field,” system in Seattle.
Their own aim, as told Aislyn Green of TechFlash.com, actually complicated: “LikeBright is a TechStars Seattle startup attempting to make internet dating simple, social and not harmful to ladies.” Ladies every where – and plenty of men – complain concerning shortage of rely on and widespread sleeping that affects online dating services. For many, its come to be these a problem that they’ve abadndoned online dating sites altogether in support of going back to the traditional methods of dating they’d once rejected, like meeting through pals or at social events. LikeBright aims to combat this issue by “creating a dating layer on fb to help women satisfy individuals through the folks they believe.”
The inspiration for LikeBright came from personal expertise. Sonya was actually pushed by a need to assist the girl feminine pals browse the sometimes-dangerous arena of internet dating, and planned to put increased exposure of the difficulties, usually disregarded, that women value with regards to searching for love on the web. Ron, a frequent tourist, was actually inspired to generate a site that met his nomadic needs, and Nick discovered for the value of fulfilling a romantic date through someone you count on whenever a female friend launched him to his gf.
Before creating the website, the trio conducted 50 alive interviews with ladies who planned to share their own encounters with online dating sites. The reactions they obtained ranged through the hilarious for the horrifying, like “every thing felt great. And he requested myself basically smoked meth” and “he had been 11 and I must drive him residence. He’d walked entirely across town.” Determined that world lacked a dating site that throws females first, LikeBright came into this world.
LikeBright is invested in generating an atmosphere built on the 3 S’s. Joining the site is straightforward: it will take half a minute to sign up via Facebook Connect. The website promotes sociability by offering customers a social context the singles they see and permitting them to connect to pals – connected or otherwise not – on the website. And it’s really safe: women may use LikeBright anonymously, and each man on the site is vouched for.